Utilize the Power of Social Media to Grow Your Online Business

A big smile arises on your face the moment you receive a notification that someone liked or commented on a post that you just shared on social media. See how it immediately lifts up your mood, this is what the power of social media is. And if similarly social media is used in a good way then surely it can bring positive results to any online business.

Now first of all let’s understand what social media is

What is Social Media?

In today’s day and age, the word ‘social media' has become a big talk of the town. Social media is an online communication platform that allows you to interact with your customers and share information in real-time.

Since people have gained easy access to smart phones with good internet connectivity, more and more people are joining social media. Today social media is not just restricted to creating personal bonds and relations online but also a great business opportunity to build trust and credibility with your customers.

Social media so far has evolved at such a rapid speed that one can simply know the nook and corner of a particular user with a single click of the mouse. 

If you are running an online business and still not promoting it on social media platforms then you are in great danger, there are billions of companies maintaining their social media pages just to maintain transparency and bridge the gap between brand and customer.

Let’s dive into what social media can do wonders to your business and maybe you might change your mind and start creating your social media profiles. 

Benefits of Social Media:

Social media is a two-way communication platform that helps you generate engagement with your followers through interactive messages. In this way, you get to know their likes and dislikes and develop products/services that meet their requirements.

Social media can help your business to -

Social media can help you find new customers and increase your customer base.

It can be a great source to get customer feedbacks and can get you to self-analyze your business and what are your strengths and weaknesses.

Do market research and grab opportunities to increase your market reach including international markets.

Active social media performance can help you increase revenue by creating loyal customers that become your advocates and promote business thereby reducing marketing costs.

Social media can be a great platform for creating awareness and creating a unique brand image in the minds of the prospects.

You can even get new business ideas and can exchange or share some valuable information by joining like-minded groups on social media.

You can increase traffic to your website and improve search engine ranking.

Links play a major role in your social media post, so make sure to add links to your website on every post to bring unfiltered traffic to your site.

Through social media, you can always keep an eye on your competitors - what kind of content they share, how they interact with their audience, etc.

And last but not the least social media holds the power of mass sharing capability. The meaning of the proverb “Sharing is caring” in real sense is justified by social media. When your post is well interesting and relevant to your business it doesn't take a single minute to get shared by your customers and admirers and it may spread like wildfire across multiple social media channels.

After going through all the social media benefits I’m sure you would be excited to know which social media platform is the best for you and your online business?

Then worry not here are the lineup of some of the trending hot social media platforms that companies are dying to be that unique star amongst the crowd.

Social Media Tools for your Online Business:

Not all social media platforms will be useful for your business. Consider selecting those platforms where your maximum niche customers are present. You must be there, where your target audience is as it is said that ‘Visibility is the key to success'. 


Facebook is one of the most popular social media site having more than two billion users. Facebook is the most affordable choice for every business. According to Hubspot Research - Over 200 million businesses use Facebook's apps and free tools to raise awareness and engagement.

As you can find almost anyone on Facebook provided they have access to the internet. This means almost everyone in your customer base has a Facebook account that’s why it’s a top social media site for businesses.


Twitter is a micro blogging site with a character limit of 280 words. That is why twitter makes it different for people to promote their business in a very concise and interesting way. The customer base is not huge as compared to Facebook but can be a great place to know what your customers are talking about.


Instagram is one of the youngest social networking site with the majority of users under 25 yrs of age. Instagram is the best platform for those companies whose target audience is the young generation. Even though if your company is not young trendy, but still you can post creative photos to bring more visits to your website and engagement.


LinkedIn is more like a professional platform to build connections in a formal way. It is a community of business workers and professionals who share and connect on a professional level making it more formal than other social media platforms. You will mostly have B2B and B2C contacts present here and the content shared here is mostly formal.


Youtube is one of the number one video streaming platform. Here you can find videos across varied genres giving you the opportunity to receive likes and comments and increase your channel subscribers. For business, Youtube can be best to share product reviews, tutorial videos that can improve transparency and trust between you as a business and your customers.

So in the real sense, you got to know how social media is a powerful marketing and communication tool and how it can really give a boost to your online business.

In fact when social media icons are placed on your business website, it can really be a win-win situation for both you and your online visitors. On one hand, users can give a visit to your social media pages through icons/ links on your website and can follow you there easily and in return, you would gain the much-needed traffic to your website resulting in more visitors turning into leads.

Looking for a perfect solution to go online? Then why don’t you try VistaShopee? We are an awesome platform with in-built digital marketing tools for you to effortlessly carry out marketing efforts and much more. Call us today at 9808198198 or you may visit our website https://www.vistashopee.com to know more.