Top 5 Must-Have Features of Ecommerce Website

In this digital age having a website makes a greater sense as people today always look up to the internet for any information. Websites are an important marketing, communication, and outreach tool for any business. In fact whether you are a small or large company, your website represents your business and creates a legitimate identity in the online world.


A website allows you to create an impression on your visitor and even customer get introduced to you and get a first hand information about your business. Just as a physical store attracts customers with great exterior aesthetics similarly an online shop needs an amazing website to engage viewers. By creating a concise, easy to navigate, and updated look on the web, you will have the support you need for many business endeavors.



Even if a website is not your home base, it provides a place to grow your platform. This is all because of the strategic and innovative placement of elements that not only adds to the user experience but also ultimate conversions in the form of email submission, product buying or brochure downloads, etc. 


Top 5 Must-Have Features of Ecommerce Website


1. Product/Services Details


This first factor is one of the most important one that sets your product or service above the other competitors in the market. Give a brief and clear description of who you are, what you offer, and try to touch the pain points of the customer. After all, a prospective customer searches for a solution to their problem in the form of a product or service whenever they are in need of on the search engine.


Product/Service Details - Must Have Features of Ecommerce Website - VistaShopee


2. Unique Selling Point or USP 


Believe me or not but adding unique selling features and benefits about your company or product/service goes a long way in converting customers into actual customers. A takeaway would be that always try to convert features into benefits.


The fact is not deniable that features are important but not much impactful as you need to sell the results, not the product. All you need to do is try to interlace both features and benefits so that people can visualize how the product can change their lives if they purchase it.


" FEATURES TELL AND BENEFITS SELL "


3. Reviews & Testimonials


Any customer would not be interested in buying a product or availing of service from a non-trusted brand or company. It is a fact that people often try to copy or imitate others even in the case of buying. So it is highly recommended that you must add reviews or testimonials on your website of some of your happy or satisfied customers as it adds to the trust and credibility of your company.


Reviews and Testimonial - Must Have Features of Ecommerce Website - VistaShopee


Good credit points of your customers can act as an advocate and boost your sales in many ways. You can create videos, case studies, or even graphics to present all of the amazing work you have completed for others!                              


4. Frequently Asked Questions (FAQs) 


Under Frequently Asked Questions (FAQs), you can add some most common questions or queries that your prospective customer may ask along with the answers to them. Visitors may have some doubts or queries related to your product or service that may refrain them from closing a deal with you. It’s better that you give answers to some common frequently asked questions, this may also cut down your extra cost related to the customer care support system.


5. Calls To Action (CTA)


Adding a call to action is one of the crucial point that will help you to seal the deal with your prospective readers and finally convert them to actual customers. You need to tell your final customers exactly what to do, how to do it, and what you want them to do right now. Always create a sense of urgency so that they turn up quickly like (Get Started Today !, Click Here, Download Now, Sign Up). Try to remove any risk associated with the product ( Money Back Guarantee, Join free for a month, Register Now No Credit Card Needed).


Calls To Action (CTA) on Website - Must Have Features of Ecommerce Website - VistaShopee



So these are the top 5 essential elements that are a must to make your website complete and all set to present it in front of your customers. And not to forget your website content must have an appealing persuasive language that connects with your online visitors on a human level.  


Bringing you business online is what is the need of the hour today, as we look at the increasing number of customers turning into online shoppers and who doesn't want to miss out on this opportunity. A lot of businesses are opting for an Ecommerce solution that offers many tools and features that makes it easy to start and run an online business hassle-free.