So you’ve just set up a new e-commerce store for yourself. You have handpicked all the trendy products along with their images and added them to your online store. Now your website looks aesthetically good, done with the final checkup and here you are ready for the online sales to roll in.
But wait one second!
How are you going to get online orders? Do the online prospective customers know what you sell or do they really are aware that you have started an online business?
Getting your e-commerce store up and running is just a small milestone that you have achieved in your online business journey. Now you need to streamline certain strategies to up your marketing game so that you can reach out your products to several customers online who are looking for the right products.
So pull your socks up and get ready to know some of the simplest and affordable strategies that you can apply initially to market your website and products and seal the right deal with your prospective online visitors.
Did you know that according to Statista In 2020, the penetration rate of smartphones in India had reached 54 percent and now it has been estimated to reach 96 percent by the year 2040.
So today it is obvious to say that smartphones have become a major part and parcel of our lifestyle. And to a great surprise, even mobile phones have seriously impacted the purchase decision of several customers.
Customers' buying process begins with researching products online through their mobile phones and then ending up with purchasing products online through websites or mobile app stores. VistaShopee helps you to get into the mobile phones of such customers by having your own app.
So just imagine, if your brand is present in your customer's pocket 24X7 in the form of an app store on their mobile screen.
They would instantly be impressed just swipe the products, add to the cart, done with the payment and here they have purchased the product from your online app store.
It feels so satisfying, doesn't it!
To let you feel it in reality, VistaShopee helps you to get into the mobile phones of such customers by having your own app with your own brand name and logo as an icon along with the possibility to market, share, and grow your app.
For many buyers, pictures are the most important aspect of whether to buy or not) a particular product. For some, it is even more important than the price!
For your e-commerce business product images are the silent salesman that lets you crack the right deal with your online visitors who may get impressed with the attractive products images that you upload.
When products are viewed from every angle it builds up the trust upon the product in the minds of the visitor and encourages them to click the BUY NOW button. This is all made possible with VistaShopee which lets you add unlimited product images from every angle to showcase your products in style.
Even for those who do not decide solely based on the pictures whether to buy something or not, pictures still play an important role. It just comes down to this, a bad quality image leading to confusion and ultimately no sales.
So it is always recommended that you shouldn’t leave your customer wondering what your product actually is and what it consists of.
Social media platforms are more than just social media posts or simply having social media accounts isn’t enough. You need to have an active presence in order to make the best impression with your potential customers.
Social media platforms let you maintain brand reputation and transparency between you and your online visitors.
In fact, you can take absolute benefit of social media by sharing your website or products link into your social media post. This helps you to draw traffic to your official website and this way visitors can have a glance through your products which then drives them to make a purchase.
Similarly, social media groups and forums are a holy grail, if used effectively then they can be a great source to drive traffic and ultimately online sales to your e-commerce site.
Social Media is one such kind of marketing tool that it can make or break an online business. It acts as a legit business profile for many online visitors to scan the quality of the company and its products.
So here’s why social listening comes as a part of a strategy to increase your online sales is that, In an online world, the customer is the king and their needs and requirements need to be taken into consideration. Many people reach out to brands on social media because the platforms feel more accessible, or because they might have a quick, simple question that they need help in resolving.
If you as a brand take the initiative to pay attention to the visitor queries and complaints and make your business more approachable then you can secure more repeat customers and even encourage new ones to take the plunge, driving online sales.
Your online website is your doorway that sets the first impression in the minds of the visitor.
Even though your website looks aesthetically divine it's of no use if your website couldn't bring adequate online sales for you.
Your prospective visitors landing on your website should be able to easily navigate your website. Your products segregated under related categories makes it convenient for the user to filter and browse through your products and get educated about your products. VistaShopee lets you create multiple product categories that makes it simpler to explore wide product offerings.
When your website offers an excellent shopping experience to your online shoppers then they would not leave any chance to get impressed and finally settle the deal with you.
Giving your customers a taste of your product or service with free trials or samples is perfect for sealing the deal and driving online sales.
For example, if you are into the software business, VistaShopee makes it possible with its affordable platform to let your customers download the free trial of your software, tempting them to finally buy your product after trial.
Running discounts with promo codes encourages customers to try out the product for the first time as the cost risk factor is low and why not existing customers would also be enticed to use the discount offer for their own benefit.
According to a study from the Baymard Institute, 27% of customers who abandoned their carts during checkout did so because the checkout process was too long or complicated.
The purchase decision of many customers is dependent upon the number of steps required to go through the payment process and the available payment options to choose from.
It is always recommended to simplify the payment process by limiting the steps needed to finally clicking on the Proceed to Pay button. Plenty of folks still prefer the COD facility so don’t forget to appease such kinds of audiences. VistaShopee has many popular payment gateways pre-integrated like Razorpay, CC Avenue, PayU, InstaMojo, PayTM, Cashfree, etc enabling you to accept payment through Debit/Credit card, Net Banking, Wallets, UPI’s.
So a simple, accommodating checkout process will play a big part in helping increase online sales!
So these were some of the simple strategies or suggestions that will really help you gather some quality online sales.
Whether your online business is big or small we are pretty sure that your primary goal would be to increase online sales and soar higher than your competitors.
While some strategies might not be viable for your business type, the right combination of marketing strategies will help you settle online sales deals with your prospective customers.
So you can guess the time exactly you took to read that sentence then to imbibe the information that you would grab if viewed from an image.
Similarly in your online business, Product photos plays an important role that influences the purchase decision of many customers. The quality of images you upload the same perspective your online visitor would take to zero down on whether to buy your product or not.
In this article, we would explain to you how quality product photography is essential in your online shop and how with just minimal resources you can click and upload adequate product images to get going with your online store.
First, let’s understand what is Product Photography?
Product photography is the process of showcasing your products visually to your customers in such a way that it fills in the position of an actual salesman in your online store.
In an online store, you would have a long list of products along with categories. In such a situation, how would you explain to your customers how the product works or looks for that matter?
This is where Product Photography comes in.
Being a part of the product description, photography helps you in capturing the viewer’s attention instantly.
It would be easier to say that “ Photos speak louder than text ”
Now, let us know why it's important to click great pictures of your products.
To start off with a product photoshoot, it is very vital to understand what are your intentions behind clicking the photos like from the sales point of view or otherwise just to beautify your shop.
You need to set a standard point of view as to why you are clicking photos and what exactly you want to convey through your photos to your prospective visitors.
Secondly, there is no such rocket science, that you must be a master in photography. With minimal resources and some photography techniques, you can take good snaps of your products.
As an owner of your online shop, you just need three things i.e A proper coordinated background, A space with good lighting, and a mobile phone with a good camera quality or a DSLR (in case you have one).
Only with a good combination of the above three things which you happen to arrange then you are just one step away from clicking that camera button and uploading the pictures in your online store.
Well, if we talk about why product photography is important then...
It connects the product and the customer who views it
When customers view a particular product online they tend to get attracted to the product image than to the description below. On the basis of the quality of the product photo, they perceive how the physical quality of the product would be.
That’s how significant it is, a good quality image can improve your product’s value in your customer’s mind and vice versa.
Images help to stand out in the minds of the customers
Product images leave a lasting impression in the minds of the customers.
A good quality image must connect with the customer as soon as they land on the product page. They must be hooked in such a way that they get induced to explore the product from every angle and finally click that BUY button.
Similarly, if the product images are not up to the mark, customers will immediately leave if they did not like your product at first glance itself. First impressions stay with the customer and they make a more permanent impression than you’d think.
Product Images initiate Purchase decisions
For many buyers, pictures are the most important aspect of whether to buy or not) a particular product. For some, it is even more important than the price!
Even for those who do not decide solely based on the pictures whether to buy something or not, pictures still play an important role.It just comes down to this, a bad quality image leading to confusion and ultimately no sales.
It is always recommended that you shouldn’t leave your customer wondering what your product actually is and what it consists of.
Product photography plays an extremely essential role in determining the sales of a product.
You can master the art of photography from your home at a beginner level, with minimum equipment & effort and gradually you can move into a more professional level.
The prime objective of an image is to visualize the product and make it even more appealing when the customer visits the online store. An image should substitute the need of the customer to touch & feel the product, estimate the quality.
So now you are aware of what role product photography plays in your online shop and the minimal requirement to capture a beautiful product picture, you can finally get clicking!
From startups to small businesses even bigger brands were able to successfully create their mark into the online world, as they were able to justify the fact that eCommerce has a lot of potential and scope in the near future. E-commerce welcomes anyone who has the aim to sell online with open hands where they can showcase their products or services to the world in the form of a website or an app.
In Today’s competitive and convenience-focused society, consumers no longer prefer to step out of their homes in order to buy items, instead, consumers want to shop from their own homes, making e-commerce a flexible solution for both businesses and buyers.
Launching an e-commerce store can be time-consuming but with the help of a user-friendly and affordable eCommerce platform such as VistaShopee can let you create your online shop in just a few steps and you’ll be all set to start selling online.
If you’re still in a confused state of mind about launching an eCommerce store then look no further. Here are the Top 6 reasons why eCommerce is so important for you to run a successful business and just how you can benefit from moving online this year!
E-commerce reaches customers all over the world. They can make a purchase anywhere and anytime. Thus, offering maximum convenience at consumers' fingertips. There are very few physical limitations for the products to reach the right consumers. The rise in internet usage and the growth of social media have made it easier for eCommerce business owners to reach a diverse new mix of customers.
The nature of E-commerce business is such that the cost of office space at multiple locations can be avoided. There is a huge saving on real estate space. Also, due to the online nature of business, the cost of logistics and supply chain is also relatively low. If you create your store with an affordable platform like VistaShopee, your store would be ready easily with zero set-up cost and no hidden charges. Thus it is simple to say that “Creating and maintaining a website is less expensive than running a traditional brick-and-mortar store”.
On an E-commerce platform, it becomes much easier to track and analyze the digital footprints of users that visit the website. While VistaShopee lets you trace, analyze, and measure the behavior of your potential visitors to your website with the help of google analytics code embedded in your site. Thus in this way, the entire user journey can be studied to know more about the needs of the customers, and accordingly, product and marketing strategies can be planned out.
The beautiful thing about E-commerce is that it gives customers and their shopping experiences much more importance. Its robust algorithmic technologies provide a great customer viewing experience with excellent personalized content and product recommendations. These targeted communications can help eCommerce business owners to generate more sales by showing the most relevant content to each visitor.
Your website is the greatest marketing tool that you can use in the online world. The SEO-optimized content and blogs on your website would help you to rank higher on the search results page. Alongside your website you can carry out other marketing techniques such as social media marketing and email marketing, all of these efforts will help you to develop a stronger online presence.
With an eCommerce business in place, any business owner can move from taking small tiny steps to larger leaps. The issue of physical space and management of inventory unlike bricks and mortar stores does not seem to be a problem in the growth journey of any online business.
As your business grows it’s very likely you’ll want to grow your product range and customer base, we at VistaShopee believe in growth and excellence so no matter you start small and grow big our exclusive plans are designed for every scale of business. Thus thereby any E-commerce merchant can scale up their business quickly by simply increasing the bandwidth to take up more sales orders and traffic.
So now you must have got some idea about how e-commerce can widely impact your business in a good way. As the ball is in your court it's upon you how you take your business online to the next level and start selling online by having your own website and app. If you are looking for a content-driven affordable eCommerce solution? then why don’t you talk to our team call us on +91 9808198198 or simply visit our website to know more https://www.vistashopee.com
E-commerce or Electronic commerce is a business model that facilitates enterprises or individuals to conduct business through the electronic medium. It consists of commercial activities like buying and selling of goods or services. E-commerce also includes the sale and purchase of non-physical goods, such as services and digital products.
In simple terms, E-commerce is buying and selling which happens over the internet.
One interesting fact to know is that the history of the first E-commerce sales dates back to a man selling a CD to his friend on his website called NetMarket (An American Retail Platform) on August 11, 1994.
This was the first example of a consumer purchasing a product from a business through the World Wide Web—or “e-commerce” as we commonly know it today.
Since then, E-commerce has evolved to make products easier to discover and purchase through online retailers and marketplaces. Independent freelancers, small businesses, and large corporations have all benefited from e-commerce, which enables them to sell their goods and services at a scale that was not possible with traditional offline retail.
E-Commerce for your business
There are many types of eCommerce models for you to consider before launching your online store.
For Home Businesses
If you are running a Home-based business, handling all the business activities all by yourself, then here’s a chance to reach out your products to every doorstep by simply going online which is made possible with VistaShopee - an easy and affordable platform to sell and showcase products online.
For Restaurant & Perishable Products
You are into a business like the food industry or perishable products where immediate/same-day deliveries are important then yes you can manage all this in your online Store with VistaShopee the best e-Commerce solution for restaurants and the food industry.
During the pandemic, many people lost their jobs or switched over to new money-making options. So if you already run a business or if any business idea is going in your mind then, VistaShopee can make it possible to bring your business idea into reality by having your own website and app at affordable prices.
You are into retail business selling locally through the physical shop. E-commerce is a great opportunity for you to grow your orders by reaching customers present at every nook and corner.
Wholesalers or manufacturers sell products or services to other businesses. This model is often called as B2B (Business to Business) eCommerce and usually deals with products in Bulk with heavy discounts like electronics, chemicals, branded cosmetics and clothing, grocery, and more.
For Software Industry
Selling Digital products like software, distribution of license keys is made easy with e-commerce. You can sell any software with easily downloadable links and license keys delivered through email or SMS.
All this is made possible at a very affordable cost with VistaShopee - your perfect partner in your online business journey.
E-commerce is on the Rise
According to Statista - Online shopping sales across India amounted to around 55 billion U.S. dollars in 2020. An estimate has been made that the sales to grow over 124 billion U.S.This means that the eCommerce market in India is one of the fastest-growing in the world.
Looking from a wider perspective the way technology and the internet has penetrated into India it is sure to know that there is no looking back when an eCommerce business is initiated.
Consumers make faster purchase decisions while scrolling products on their mobile phones. Therefore having an online presence in the form of a website or an app can go a long way in generating traffic and sales for any online business venture.
E-commerce is a proven business model that helps drive revenue growth for some of the world’s largest brands. By getting started with eCommerce, you can reach more customers online and significantly increase your business revenue.
If starting an eCommerce business is something on your mind. Make sure you do your research before you start, come up with a solid business plan, and then consider a good eCommerce platform like VistaShopee, Shopify, or BigCommerce, if not a tech-savvy one to start to sell online.
Every business, from small to large, is trying to have an online presence with an eCommerce website. As the number of eCommerce players grows, so does the number of eCommerce development companies and one of its kind is VistaShopee.
VistaShopee is a pioneering online business platform that makes it simple and easy for you to sell and present your products or services effortlessly. The fact is undeniable that choosing the right eCommerce website development company is a bit difficult considering the number of options in front of you.
But we will make that decision-making process simple with these key points to select an eCommerce website development platform.
Check for Reviews and Testimonials
The first step in selecting a company for your eCommerce development website is to check for the company reviews online or to check their testimonials. Here you can checkout VistaShopee Testimonials. This step will help you to validate the company's trust & credibility and help you understand the company from their previous client perspective.
After you validate the company reviews and testimonials the next step is to validate their previous experience in your target segment. let's say you need to sell software or an online course, check for their previous experience in that segment. Here VistaShopee makes it the most flexible platform to choose as it supports any type of business regardless of any industry. From here you can checkout their Sample Websites.
Having a look at their portfolio will help you assess their relevant experience and also check if their design pattern is matching with your taste.
Discuss the cost of your eCommerce website with the company and make sure it is within your budget. Request them to provide a structure of the pricing such as design, database configuration, server management, and development. Compare the pricing with a few more vendors and select the vendor who matches with all your criteria such as reliability, experience, and pricing.
Here VistaShopee makes it the most affordable platform for you as plans are according to your business requirements and even there is zero set-up cost involved. Checkout their Pricing Plans here.
Time to Market
Time = Money. You would not want to wait for a year to get your website ready. A professional firm like VistaShopee can get your website ready as quickly as within a few hours depending upon the number of products to be added.
You can visit their FAQ section or simply Ask for a statement of work to understand the project-related tasks and the timeline to deliver them. This will help you to smooth your project and complete the project on time.
Post go-live support
The firm you select should be able to provide service as well after your complete website goes live. Here VistaShopee offers you a 3 Tier help where you can either watch their exclusive tutorial videos available on YouTube or you can call them on +919808198198 or Email on email@example.com. Even partners in your area would be happy to help you.
All in One Services
Once your site is launched you might need support for server management or digital marketing and it is good to have an all-in-one company for these needs. Having a single vendor to handle all these for your business will reduce the operational hassles. VistaShopee is a complete online business solution for you as it offers right from website designing to product photography to even digital marketing services as well.
We hope you have found these tips for hiring a suitable eCommerce website development company useful. Now it’s upon you…choose the right eCommerce platform that is developed on the basis of growth and future security of your online business needs.
Are you thinking of starting your online business? Not sure whether you should use VistaShopee or Dotpe?
As a business owner, choosing the right eCommerce platform that fits your business requirements is very crucial for your success. Every eCommerce platform comes with its own pros & cons, this comparison blog will give a little bit of an idea of which eCommerce platform suits you the better.
Before we start, let's understand what makes these platforms stand out.
DotPe is a technology start-up providing a commerce and payments platform to offline enterprise businesses based in Gurgaon, India.
VistaShopee is the most affordable, manageable, flexible, presentable, marketable & expandable content-driven platform for any size of business in every industry to create websites & mobile apps to present or sell products or services. And even they are on their own platform, thus making it more transparent for you to make your eCommerce platform selection decision.
Dotpe is for any kind of business but not for any kind of industry. In simple terms, it does not let you sell certain products such as digital products like software, e-books, courses, etc. Whereas VistaShopee is for every business from any industry, be it standard products like groceries, cakes, or clothes to digital products, electronics, and even personalizable products such as bouquets, mugs, etc.
In an online world, Product images play a major role in driving customers from product viewing to product addition into the cart. Dotpe does not have various product showcase options apart from size and color type, lacking product understandability.
Whereas VistaShopee gives you In-built Product Showcase Tools to convince customers like you can add Multiple Product Photos and Videos showcasing your product from every angle. Explain your products in detail with attractive descriptions and information tabs.
Dotpe lets you make your store unique by choosing unique looks from a list of themes. But with VistaShopee you get to choose from an array of multiple themes. Each theme has multiple configurable colors to look unique and that match your brand’s tone. In this way, your website would get a different look and feel and will be much more appealing.
Dotpe lets you to keep offer prices on your products but you cannot explore more with discounts and offers which are the focal points for any customer to get induced to buy any product. Whereas with VistaShopee you can run a discount campaign with a dedicated banner within the site. Show MRP and offer price together and even set promo codes on selected products.
There is a limited selection of payment gateway in the case of Dotpe.
Whereas VistaShopee offers you a much wider range of payment options for both international (PayPal, Stripe) as well as national (Razor pay, CC Avenue, PayU, InstaMojo, PayTM, Cashfree). With VistaShopee you even get pre-integrated payment gateways for a quick start.
VistaShopee offers a feature of setting billing and shipping addresses different for every order your customer places. This gives more importance to your customers to have a personalized cart experience.
VistaShopee provides a unique app called SMART(Sales, Marketing, Administrating & Relationship Tool for its users to multiply their revenue with their online shop.VistaShopee SMART App will be connected to your Online Shop and will help you and your Sales and Marketing Team to Create & Share Visiting Cards, Letters on Letterhead, Flyers, Brochures, Catalogs, Price List, Quotation, Order, Invoice, Messages, and Social Media Posts.
If you are looking for something that is completely hassle-free and that is developed on the basis of growth and future security of your online business needs then VistaShopee is the best option to start selling online.
FAQ stands for Frequently Asked Questions, and an FAQ page on your website is an organized collection of valuable information that your customers ask about your products and services. This page is a useful way to organize information that your customers often ask.
Your FAQ page is a section of your website that will become a go-to destination for your customers. This page is one of the most overlooked pages for many small business websites, but in reality, this page is one of the most important that will help you increase your online presence and drive qualified traffic to your site.
What are the Benefits of having a FAQ page on your Business Website:
Improves user experience
No matter how clear and well-organized your website is, users with questions probably have to browse through a few pages looking for the right answer, which can be annoying for a visitor that just wants a quick answer to an easy question.
By compiling answers to common questions on every possible topic related to your business, an FAQ page gives visitors a central place to find the answers they need.
Saves your money on customer service
By providing a single place to get answers to commonly asked questions, you give your site visitors an initial place to go when they otherwise might have picked up the phone to call you (or worse, given up and abandoned your site entirely).
With a good FAQ page in place to answer basic questions, your customer service agents can spend their time helping with more complicated issues.
Brings new website traffic and new customers
Search engines love FAQ pages because they provide relevant content to help Google understand your business.
This means that you need lots of good content to help your business get found in search engines. Your website’s FAQ page is the perfect place to publish lots of interesting information about your business, products, and services. This in turn will bring big traffic to your site.
Builds trust and shows that you get it
A well-written FAQ page shows experience. You know what customers are thinking and you’ve already got an answer. It’s a great way to increase the trust and professionalism of your website.
Tips for Writing a Good FAQ Page
You can either create your own FAQ page and put it right in your website navigation menu or website footer so it’s easy to find.
Write the questions from a customer's point of view as if the reader would ask. Sticking to this format makes more sense for a reader, reduces confusion, and more closely matches what people actually type into search engines.
Keep actual questions and answers this would sound obvious, but when someone finds an FAQ page they want specific information and not a marketing pitch or long storytelling.
Keep your answers short and simple, not more than 100 words.
Start your answers with a YES or a NO this might save the time of the reader and also use day-to-day vocabulary that any ordinary user would use and understand.
Thinking of going online? then we might be your perfect choice. VistaShopee offers you a completely personalized & fully controllable CMS with Services, Blogs, FAQ, and many more page additions. Now Explore our plans and choose the best that suits your business needs.
Choosing the right eCommerce platform for your online store can be a bit of a struggle, especially when all of the platforms are offering more or less the same features.
This comprehensive VistaShopee vs Wix comparison guide will help you evaluate both platforms and select one that meets your eCommerce requirements and that is easier to use and manage.
Wix is first and foremost a website builder that offers e-commerce functionality. Whereas, VistaShopee offers a complete eCommerce platform that helps you launch your online business quickly and successfully.
Wix is primarily considered for building basic content-based websites for users wishing to create blogs and other websites like conveying information or showcasing content. Wix is more suitable for small online stores and non - profit making businesses.
While VistaShopee believes in growth and excellence so we are always ready for you to go for that extra mile. No matter start small and grow big as per your business requirements our exclusive plans are designed for any business of any size.
One demerit of Wix templates is that they can’t be changed or switched after you’ve selected one. This can create a problem if you want to rebrand your store later.
Here VistaShopee is the most flexible platform that it has an array of multiple themes and templates to choose from, each easily configurable with your brands tone giving you that different look and feel to your website.
Wix offers a storage capability ranging from 20GB to 50GB giving less space to explore for such business owners who want to widen their horizon of business. Wix is well-suited for low-volume sellers and VistaShopee is best for larger volume merchants looking to truly invest in e-commerce with Unlimited Storage.
There is a limited selection of payment gateway in the case of Wix as it may not be suitable for Indian Businesses due to no Indian payment gateway integration options like Google Pay and PayTM.
Whereas VistaShopee offers a much wider range of payment options for both international (PayPal, Stripe) as well as national (Razorpay, CC Avenue, PayU, InstaMojo, PayTM, Cashfree)
In Wix, there’s no monthly payment system. Hence you are bound by yearly contractual payment. Whereas VistaShopeee provides monthly as well annual payment subscriptions where can end the subscription anytime you wish to & there won’t be any further charge.
Whether you’re just starting out today or looking to upscale your business, the right e-commerce solution you choose will not only meet your online requirements but also your customers.
Need a simple and fast way to launch your online business right now? No matter the size and type of industry now get VistaShopee – A Complete Solution for your Online Business!
The customer is now on your page, looking for the perfect product that fits his/her need.
The very last step is convincing the customer to click the “add to cart” button.
With an appealing product description.
This means – the product description is one of the most important aspects of your online shop when it comes to conversion.
Having a good product description on your online shop is as important as having great images or a technically flawless website. A good product description not only improves the customer experience but also helps you to boost your sales with attractive product copy that actually sells.
Before we dive into how to write an attractive product description let’s define what is a Product Description - A product description is a form of marketing copy that provides all the information and details of your product on your e-commerce site.
In an online world, you do not have any salesman that would educate customers about which product you offer or sell. But an attractive product description that describes your product in detail with lucid language would make great sense to help you seal the deal with your online visitors.
How to Write an Attractive Product Description
Know Your Audience
The more you know your audience the better you will be able to write your product description. Good market research will help you to draft a buyer persona that will give you an idea of which individuals your online business is targeting.
Focus on Features and Benefits
A good product description should focus on the product’s features and benefits. Obviously, the features are a bit more clear and on point. The benefits will require a bit more creativity and understanding of your target audience. Don’t forget to use some powerful words like Absolute, Elegant. Remarkable, Amazing, that makes it more authentic and appealing.
Once you get a clear idea about your target audience try to touch their emotional pain points. Customers are always on the look for a solution to their problem in the form of a product. Emotions always inspire a person to buy products that fit them.
Product Images & Videos
A good product copy merges well with the images of the product. Images give a closer look from every angle for the customers to visually get enticed to buy the product. And sometimes images don't do justice to your product, and that's where videos come into play. They are a great tool to show your product in use and even for a quick tutorial, apart from showing the product in 360°. They are very essential in your product description write-up.
Make It Readable
Generally speaking, customers would get bored reading your long product descriptions. Our eyes are like scanners they read only those points that make sense to them. For this adding bullet points can do wonders, VistaShopee lets you sort out long descriptions into tabs where short and brief product explanations can be presented in bullet point form.
Make it SEO Friendly
Write your product description keeping in mind the right targeted keywords. From an SEO point of view infusing the right keywords will help your rank your page in the search engine results page. VistaShopee makes your SEO practices effortless with inbuilt SEO tools like Header tags and Meta Descriptions. Some keyword research tools like Ubersuggest will help you find out some amazing keywords.
Today every business has a website and everyone in the online business world is fetching for that one customer that would give sales to their business.
But however, it doesn’t matter how great your business is—it will fail if people don’t get to know about what services or products you offer. But how can you get the word out to your community about your company and attract new customers?
With local search engine optimization services, you’ll improve your visibility and gather a lot more attention from the people in your region.
What Is Local SEO?
Local search engine optimization is all about improving your company’s visibility on search engines in your region. When people in your city are looking for a business like yours, you would want them to find you first instead of your competitors.
In order to do this, you need to improve your local SEO.
Google My Business
Google My Business allows your company to show up on Google’s sidebar when people search for things related to your company. For example, if you offer Homemade Tiffin services in Mumbai and someone Google’s that keyword, your business listing will pop up and people may also get to see your company.
Creating a business profile on Google is free and will help you engage with the local market on Google and Google Maps whenever they search for services or products that you offer.
With VistaShopee your business will get a support for local products deliveries in the form of manual or with pre-integrated delivery partners like WeFast for quick deliveries around your locality.
Optimized Titles, URL’s and Meta Description
Make sure that each page of your website is optimized properly with correct titles, URL’s and Meta descriptions that accurately define or describe what exactly your business offers and where your business is located. This helps Google connect you to your local market and to people who are looking for a business like yours.
VistaShopee offers you an in-built SEO tool so you can easily add Title, Meta Description, and Meta keywords thus helping you in your local SEO efforts.
For any online business, it is very important to understand that ‘Content is the King’. Creating quality is essential for search engine optimization. But if you want to spread your business first locally then you would need to create content that targets local keywords.
For example, a localized blog would have a title like “The Best home-made tiffin service in Borivali”. When someone would search with your targeted keyword, your page would show up and you would be able to attract a potential customer that’s in your region, not someone that lives across the country.
It’s never too late to utilize the power of local SEO for your online business so you can boost your company’s visibility and attract new customers. Your competitors are already doing it, so it’s time for you to catch up and start improving your local SEO.
If you are still finding a way to create your mark in the online world, VistaShopee makes it possible for you to change your online business idea into reality.
PWA (Progressive Web Apps) is one of the most talked-about technology shifts in the web and has gained an unparalleled momentum among the practitioners in the IT world. Unlike traditional applications, progressive web apps are a hybrid of regular web pages (or websites) and a mobile application.
This new application model talks all about removing friction and making it easy for the users to get to what they want.
Now let’s talk about why PWA technology is the need of the hour today for many businesses
It is Reliable
PWA is of the most reliable technological application that one can find on their mobile screen. This is because regardless of network conditions, the application never breaks down or becomes unresponsive. However the level of offline functionality depends upon the application, some may completely work fine offline while some may display only meaningful content informing the user that they are offline.
It is Responsive
Progressive Web Applications makes it possible to adapt to different screen sizes and orientations, ensuring that the user experience is great for all users. A good responsive design helps to ensure that your application will continue to work with new devices in the future.
It is Engaging
PWA has the potential to offers some of the similar benefits just as of any web application. Having an icon on the home screen makes it easy to get into the app and push notifications can help alert the user of important information that requires their attention.
It is Secure
Progressive Web Apps are secure by default. The technologies powering PWA require apps to be served over HTTPS to work.
The great thing about PWA is that the technologies used in creating such applications are progressive in nature so it is supported by all types of browsers. This means that those customers that have support for them will get an enhanced experience, but all customers will get a great a basic experience too.
Well, today it can be called as a myth that users will happily download the app of every website they visit frequently. Gone are the days when people used to have dozens of apps on their mobile screens but now it has limited to only useful and those app that carries less storage space.
Studies suggest that each step to download an app reduces 20% of users. But in fact, PWA reduces the steps between the discovery of an app and getting it on the home screen and thereby eliminating the friction of getting an app installed. This provides a kind of fair ground for many businesses to pitch in their PWA into the market.
So in this way, we can say that PWA holds the potential to give a boost to your online business when supported with a website. VistaShopee makes it possible for you to skyrocket your business with your own website and a PWA app giving you the needed resource to make your mark in the online world.
As we all know that the future is digital and eCommerce is the new way to do business. This is the reason why many shop owners, small business owners, home entrepreneurs, and more are trying to create their own online presence.
Now, if you are a newbie (to the business world) and planning to take your first step in the online direction, then it’s a good choice. While there are many e-commerce platforms available in the market, choose which is comfortable for your business and which is secure for the future.
Dukaan is a DIY platform that enables merchants, retailers, and others with zero programming skills to set up their very own eCommerce store using a smartphone.
VistaShopee is a newborn star with an aim to create stars in the e-commerce marketplace. It is a complete E-commerce solution that makes it easy for you to start your online business journey.
Dukaan can be considered a good option as a great start for your online business. But if you are looking from a long-term point of view then you must give it a second thought. Here VistaShopee gets one extra point as VistaShopee is developed on the basis of growth and future security of your online business needs.
Now let’s talk about some comparable points that will help you make a wiser decision before stepping into the world of virtual business.
In an online world, you do not have any salesperson that would educate customers about which product you offer or sell.
Dukaan lets you show products with images added only up to 8 giving you a limited chance to explain your product in detail. While VistaShopee gives you In-built Product Showcase Tools to convince customers like you can add Multiple Product Photos and Videos showcasing your product from every angle. Explain your products in detail with attractive descriptions and information tabs.
Dukaan lets you make your store unique by choosing unique looks from a list of themes. But with VistaShopee you get to choose from an array of multiple themes. Each theme has multiple configurable colors to look unique and that matches with your brand’s tone. In this way, your website would get a different look and feel and will be much more appealing.
For your marketing efforts, Dukaan provides some plugins that you need to install thereby making your website much heavy to load and creating lagging issues.
VistaShopee understands that digital marketing is the need of the hour to expand and grow your business. So it gives you various inbuilt go-to features like SEO Tools such as Headers, Meta Description, Meta Keywords, and Alt Text. Integration of Google Analytics and Facebook Pixel makes it possible to analyze visitor behavior and remarketing to them. Social media handles make it easy for your customers to connect and follow you and even instant sharing of products and Blogs with Featured image increases your reach.
Dukaan takes a transaction fee for every transaction made by you ranging from 1.49% to 2.99%. While VistaShopee charges a flat fee with a monthly/yearly payment module and no other hidden charges.
VistaShopee provides a unique app called SMART(Sales, Marketing, Administrating & Relationship Tool for its users to multiply their revenue with their online shop.
VistaShopee SMART App will be connected to your Online Shop and will help you and your Sales and Marketing Team to Create & Share Visiting Cards, Letters on Letterhead, Flyers, Brochures, Catalogs, Price List, Quotation, Order, Invoice, Messages, and Social Media Posts.
VistaShopee is a platform that is not just limited to e-commerce(buy & sell process). But it is a hybrid platform suitable for any type of business whether you offer only services or both products as well as services it all goes well with VistaShopee.
VistaShopee believes in growth and excellence so we are there with you in your journey from tiny steps to larger leaps. No matter start small and grow big as per your business requirements, our exclusive plans are designed for every scale of business. And at the same time, it’s also designed for tech-savvy users (and maybe even developers) since it’s built for scaling businesses. The website can be further customized by modifying the HTML & CSS of the store.
Whether you’re just starting out today or looking to upscale your business, the right e-commerce solution you choose will not only meet your online requirements but also your customers.
We at VistaShopee will help you on your way to running a successful online store. With our easy to handle platform and various added benefits, you’ll be able to sell your products online with ease.
Due to technological advancement and the dynamic nature of consumer demands today the companies have developed a different approach in conducting their businesses.
It is becoming increasingly important for small businesses to develop a strong web presence to engage and communicate with their customers.
While creating a highly developed website is a key component in establishing a remark into the online marketing world, but the global economy's ever-changing nature requires businesses to go further.
If you run a small business, chances are you are wondering if blogs are worth the time and effort for your business. The short answer is a propounded YES! Writing blogs on a frequent basis is a relatively easy, inexpensive way to enhance inbound marketing efforts, drive traffic to your site, and attract more prospective customers.
Boost Search Engine Optimization
Search engines love to provide fresh, valuable, and relatable content to readers. Blogs can be a great idea to provide frequent content with a blog post to your website. With consistent blogs, you invite Google and other search engines to new content to index and in turn create opportunities to infuse those important keywords to increase your visibility on search engine results pages (SERP).
With VistaShopee there is an added advantage that you do not require any kind of third-party plugins to support your SEO efforts. There is an inbuilt section for adding Meta Title, Meta Description, and Meta Keywords so that you’re On-page SEO is always on the right path.
Establish your Business as an Industry Expert
No matter how small your business is, you can build trust and influence within your industry by providing valuable, expertise in your blog posts. Over time, you become a “go-to” resource for helpful, informative content, which can ultimately lead to higher customer conversion rates.
This is especially important for small businesses looking to gain credibility to compete with larger companies. VistaShopee gives you the benefit of having an exclusive Featured Image for your blog that lets you generate higher click rates and increases your credibility and trust.
Connect People to Your Brand As A Niche
Blog posting allows you to show a personal side of your business that will easily resonate with your readers otherwise the customers won’t see through outbound marketing techniques. Blogs on your website give others a sense of the corporate standards, vision, and unique personality of your company.
VistaShopee helps you to set your brand as a niche by enabling you to write blogs in your domain area such as Health benefits, How to or blogs on general topics.
Add Value Addition to Your Readers
One of the biggest benefits of business blogging is the ability to provide value to visitors. Your blogs must be something that provides solutions to their problems and in return your chances of getting sales increases.
Of course, don't forget to mention your products or services to promote through blogs but explain in a subtle and helpful manner. If your blog post simply promotes your business readers won't be interested to read rather connect with them on an emotional level that will persuade them to purchase your products.
Increase Sharing Capability
Every time you blog, you create an opportunity for your audience to share your blog with others. Whether they link to your blog post, tweet it, or email it to others, it’s free marketing and it further boosts the credibility of your business. With VistaShopee it becomes easier for you to share your blog post with your friends, family, and your readers through simple blog link sharing on Whatsapp and other social media sites.
From a practical point of view, blogging just makes sense. With minimal effort and expense, you can build credibility, boost Seo, increase website traffic, and build relationships with potential and current customers. This is a one-time opportunity that any business should definitely not give up.
Today online shopping has become more convenient than ever and so are many businesses are looking forward to going online.
If you have ever considered having your own online business, chances are you must be wondering which tool is the best for you to launch your online business on. While there are many e-commerce platforms available in the market, but choose which is comfortable for your business.
Shopify is considered a leading e-commerce platform with global users consisting of more than 1.7 million selling their products online.
Now let’s talk about VistaShopee
VistaShopee is a newborn star with an aim to create stars in the e-commerce market place. It is a complete e-commerce solution that helps the virtual seller by developing an online personality with their own website and app.
Shopify may be considered as a good option for the short term, but if you are looking from a long-term point of view then you must give it a second thought. Since Shopify proves to be a mismatch for the long term in budget-wise, ease of use as well as support wise.
We have come up with some comparable points that will help you make a wiser decision before stepping into the world of virtual business.
Indian for Indian
VistaShopee is a newborn Indian Startup all catered and understood Indian Business sense and requirements. Thus VistaShopee has created a specialized solution for Indian businesses.
Applicability to Every Business
VistaShopee is a one-stop solution for any type of online business needs. With VistaShopee you can sell any kind of product right from Standard products such as Groceries, Clothes, and Cakes to Digital products like Software and even Configurable, Personalizable products.
Ease of Implementation
Shopify may require you to have a little bit knowledge of coding language whereas VistaShopee provides you a very user-friendly WYSIWYG kind of HTML editor giving you complete control to design your page.
VistaShopee is a platform that beginners can rely on given its simple and reliable characteristics. It is so easy to set up your online store that no prior technical knowledge is required at all.
Plugins mean patch and when there is a patch there is always room for errors such as developer compatibility issues, Site lagging due to overload of plugins. With VistaShopee you don’t require any 3rd party plugins to get basic features for your online business such as SEO tools. VistaShopee comes with an inbuilt SEO feature like Meta Title, Meta Description, and Meta Keywords to be added to every page. So now you can easily improve your organic traffic and SERP ranking with the use of these SEO tools.
Support during Implementation
VistaShopee is there for you at every checkpoint of your online business journey. It offers you their three-tier support system only for you 24/7. You can either go through their training videos which are available both on the website and on YouTube as well as you can call them on +91 9808198198 or email on firstname.lastname@example.org.
Even partners available in your area would be happy to help you. And the most interesting point to be noted is that if nothing works in your favor you are always welcome to attend FREE Online Webinar Everyday @ 5 PM and get your doubts solved in no time.
As VistaShopee is a complete e-commerce solution so we always have your back in your entire journey of online business. VistaShopee plans start with 499/- per month –flat fee without ANY HIDDEN CHARGES or COMMISSION, as and when your business grows further you can easily upgrade plan conveniently without any hidden cost of setup, premium plugins, extensions and hosting, etc.
Though Shopify starter plan beginning with 29$/ mo with 2.9% + 30 cents per online transaction is cheap to start but however seems to get expensive over time as your business grows you’ll be prompted to pay more for additional features and integrations.
VistaShopee makes it possible for you to be present in every customer’s mobile by having your own App. Customers prefer to make purchases from their mobile more often than from a website. Your App will be of the latest PWA technology which does not take much storage space in your customer’s mobile phone and it is suitable for both Android & iOS. Whereas Shopify does not offer a feature of you having a mobile store.
VistaShopee believes in growth and excellence so we are there with you in your journey from tiny steps to larger leaps. No matter start small and grow big as per your business requirements our exclusive plans are designed for every scale of business. And at the same time, it’s also designed for tech-savvy users (and maybe even developers) since it’s built for scaling businesses. The website can be further customized by modifying HTML & CSS of the store.
The Biggest comparable point to be looked upon which Shopify does not offer is that VistaShopee provides a unique app called SMART(Sales, Marketing, Administrating & Relationship Tool for its users to multiply their revenue with their online shop.
VistaShopee SMART App will be connected to your Online Shop and will help you and your Sales and Marketing Team to Create & Share Visiting Cards, Letters on Letter Head, Flyers, Brochures, Catalogs, Price List, Quotation, Order, Invoice, Messages, and Social Media Posts.
Whether you’re just starting out today or looking to upscale your business, the right e-commerce solution you choose will not only meet your online requirements but also your customers.
Need a simple and fast way to launch your online business right now? Then Get VistaShopee – A Complete E-commerce Solution for you!
It can be a great source to get customer feedbacks and can get you to self-analyze your business and what are your strengths and weaknesses.
Do market research and grab opportunities to increase your market reach including international markets.
Active social media performance can help you increase revenue by creating loyal customers that become your advocates and promote business thereby reducing marketing costs.
Social media can be a great platform for creating awareness and creating a unique brand image in the minds of the prospects.
You can even get new business ideas and can exchange or share some valuable information by joining like-minded groups on social media.
You can increase traffic to your website and improve search engine ranking.
Links play a major role in your social media post, so make sure to add links to your website on every post to bring unfiltered traffic to your site.
Through social media, you can always keep an eye on your competitors - what kind of content they share, how they interact with their audience, etc.
And last but not the least social media holds the power of mass sharing capability. The meaning of the proverb “Sharing is caring” in real sense is justified by social media. When your post is well interesting and relevant to your business it doesn't take a single minute to get shared by your customers and admirers and it may spread like wildfire across multiple social media channels.
After going through all the social media benefits I’m sure you would be excited to know which social media platform is the best for you and your online business?
Then worry not here are the lineup of some of the trending hot social media platforms that companies are dying to be that unique star amongst the crowd.
Facebook is one of the most popular social media site having more than two billion users. Facebook is the most affordable choice for every business. According to Hubspot Research - Over 200 million businesses use Facebook's apps and free tools to raise awareness and engagement.
As you can find almost anyone on Facebook provided they have access to the internet. This means almost everyone in your customer base has a Facebook account that’s why it’s a top social media site for businesses.
Twitter is a micro blogging site with a character limit of 280 words. That is why twitter makes it different for people to promote their business in a very concise and interesting way. The customer base is not huge as compared to Facebook but can be a great place to know what your customers are talking about.
Instagram is one of the youngest social networking site with the majority of users under 25 yrs of age. Instagram is the best platform for those companies whose target audience is the young generation. Even though if your company is not young trendy, but still you can post creative photos to bring more visits to your website and engagement.
LinkedIn is more like a professional platform to build connections in a formal way. It is a community of business workers and professionals who share and connect on a professional level making it more formal than other social media platforms. You will mostly have B2B and B2C contacts present here and the content shared here is mostly formal.
Youtube is one of the number one video streaming platform. Here you can find videos across varied genres giving you the opportunity to receive likes and comments and increase your channel subscribers. For business, Youtube can be best to share product reviews, tutorial videos that can improve transparency and trust between you as a business and your customers.
So in the real sense, you got to know how social media is a powerful marketing and communication tool and how it can really give a boost to your online business.
In fact when social media icons are placed on your business website, it can really be a win-win situation for both you and your online visitors. On one hand, users can give a visit to your social media pages through icons/ links on your website and can follow you there easily and in return, you would gain the much-needed traffic to your website resulting in more visitors turning into leads.
Looking for a perfect solution to go online? Then why don’t you try VistaShopee? We are an awesome platform with in-built digital marketing tools for you to effortlessly carry out marketing efforts and much more. Call us today at 9808198198 or you may visit our website https://www.vistashopee.com to know more.
If you are thinking of starting your own business or you already have a business and are struggling to maintain the “business as usual” status right now, then you are not alone. Businesses all over the world are having to adapt and find a new normal to survive post this covid scenario. But the good news is! Selling online is now easier than ever.
Starting an online store is way easier than starting a physical store. Whether you want to sell one product or a whole range of products in different categories, types, sizes, and colors, you can get your shop ready and up for running in just 3 hours with VistaShopee.
Yes, you heard it Right!
VistaShopee makes it possible for you to turn your business idea into reality with its content-driven and most affordable platform for creating websites and apps.
Now you must be wondering how this is possible and what are the requirements to go online.
Creating your online shop and kickstarting your online business is as simple as a cup of tea. This is all made possible with VistaShopee, your one-stop solution to all your online business-related problems.
First of all, let's chalk out the basic onboarding requirements you must need to complete for you to step into the online business world.
*A Clear Business Idea
A Clear Business Idea
To start Shop in 3 hours you must have a clear idea of your business, the products and their types, business area, and targeted customers. And most importantly your desire to set up Online Shop.
Business Name and Logo
A logo is a very first component in the digital world that creates an impression on a visitor's mind. So the Must-have thing is an attractive and descriptive logo. The logo suits your business and explains the type of business you are in.
Products to be Added
The type of products or services you are selling should be well categorized and added to your online shop in the form of photos, product details, quantity, and pricing.
Just Three things are enough to set up an online shop under VistaShopee. Vistashopee has a product Library that you can import in your online shop and save the time of entering products one by one.
A domain name is your shop address in digital format like www.shopename.com. If you already own a domain of your business name then your shop will be live on your chosen domain.
If you do not have a domain or any idea about it then no issues, VistaShopee will set up your shop on a subdomain at no cost.
If you are ready with all the above requirements then
Nice work! you’ve come this far successfully, now you are just one step away from setting up your online shop with VistaShopee in just 3 hours and all set to go LIVE! To know more Visit us at https://www.vistashopee.com or call us on 9808198198.
We at VistaShopee strive towards helping startups, restaurants, retailers, wholesalers, home business owners, and entrepreneurs run a successful online store.
With our easy to handle platform and various in-built benefits, you’ll be able to sell your products online with ease.
And What's Better than witnessing your website coming LIVE! in just 3 Hours.